January 10, 2010 at 2:41 am · Filed under Jewelry Infos
It is now possible to save 40% to 60% by purchasing a diamond engagement ring from an online diamond retailer, rather than from a bricks-n-mortar High Street jeweller. Online diamond retailers don’t have retail shops, sales staff, large diamond inventories and other associated operating expenses and are therefore able to pass on the cost savings to consumers.
Of course, a diamond might be one of the largest one-off purchases made in one’s lifetime and so it is understandable that many people may be uncomfortable paying for a diamond before it has been seen and examined.
However, as long as the correct research and precautions are taken there should be no reason to be fearful about buying diamonds from Internet diamond merchants.
The three most important aspects of the pre-purchase checks that must be carried out are:
1. Assurance that the diamond business is legitimate,
2. Assurance that the payment method is secure,
3. The risk of merchant fraud or failed delivery is mitigated.
In part two of this three part series we examine the second aspect which is to be satisfied that your payment details will be secure.
Assurance payment details will be secure
There a number of assurance companies that will provide an additional level of comfort for online consumers. These companies provide certification that a particular company’s website is relatively safe and secure for online purchases.
Consumer Protection Accreditation
This is an accreditation service which audits an applying online retailer for ethical retailing and best practice data privacy. If the audit is passed the retailer is permitted membership and a unique membership number is provided, which can be added to the retailer’s website.
This number can then be cross-checked back to the issuing accreditation body to ensure that the retailer is in fact a member, giving confidence to the consumer that an online purchase from that diamond retailer is safer.
Examples of these service companies are TRUSTe, Internet Shopping Is Safe (ISIS), SafeBuy, ShopSafe.co.uk, WebTraderUK and TrustUK.
Beware of fraudulent operators that have just added the accreditation logo image to their website. A tell-tale sign of this is when the logo is clicked the homepage of the accreditation company’s website appears, rather than the legitimate detailed membership page for the retailer website you are purchasing from.
Website Verification Service
Also known as web seals or trust marks, the website verification services give Internet users information on the data security and trustworthiness of websites. They check whether a website URL address really is authentic or whether it has been hijacked by hackers.
Before exchanging sensitive information, such as providing a credit card number, personal identification information or other confidential data, these services typically allow you to check that the site has been verified by the trusted third party company and that the retailer website is using appropriate safeguarding measures against hackers.
An actual certified member website will have the logo displayed prominently. When this logo is clicked the page displaying the company’s details within the verification company’s website should appear.
Common providers are ScanAlert/HackerSafe, SquareTrade, Thwate/Verisign, TrustLogo/Comodo, and Trustwatch/GeoTrust.
Beware of fraudulent operators that have just added the verification logo image to their website. A tell-tale sign of this is when the logo is clicked the homepage of the verification company’s website appears rather than the legitimate detailed membership page or signed security seal for the retailer website you are purchasing from.
Secure Socket Layer
When making a purchase over the Internet make sure that the order page URL starts with https:// and that there is a small padlock symbol in the bottom right hand corner of the browser window. This means that the data you enter on the page will be more secure from hackers and your payment information will be less at risk.
Credit Card Verification (CCV) Service
This service is an added protection for online or phone purchases. Since the diamond merchant doesn’t actually see the credit/debit card in these situations then it’s harder to be sure that the person supplying the card number details is actually the card holder and not someone who just happens to know the credit/debit card number.
To address this problem, debit/credit card providers put a three or four digit CCV number on the card (usually on the back of the card on the signature strip) that is not embossed (raised). This number doesn’t get printed on sales receipts. Thus someone trying to use the card number fraudulently is much less likely to know this number if they do not have the card in their physical possession.
This type of checking device really reinforces the importance of notifying a credit card provider promptly if a debit/credit card is ever lost or stolen so that card can be cancelled.
The most common of these services are MasterCard Secure Code and Verified by VISA.
Mike Bradley owns http://www.dubai-diamonds.com and http://www.uk-diamond-ring-supersite.co.uk , the premier resource directory for diamond engagement ring research in the UK. Visit the Supersite and download the FREE detailed book The Essential Guide to Buying a UK Diamond Engagement Ring .
The author grants reprint permission to opt-in publications and websites so long as the copyright and resource information immediately above are included intact and the article is not used in spam.
July 16, 2009 at 4:20 pm · Filed under Jewelry Infos, Shopping Parlor
“Citizen Watch Co., Ltd.” is a best-known Japanese maker of clockworks and wrist watches based in Tokyo (Japan). Citizen has been mainly founded as Shokosha Watch Research Institute in the year 1918. The concern was built in 1924 when the first product, a tiny pocket watch named Citizen, was positioned on the market. In 1930 the firm assumed the name Citizen Watch Company, too. The founders once have been chosen the name Citizen because they tried to get a direct way to the peoples heart. This is still nowadays the notion behind watches built by Citizen.
First watch with Eco-Drive - Models reaching from dress to athletics
For Example the debut Japanese wristwatch having a wake-up-function was launched by Citizen in 1958. In the 1970ties Citizen developed the debut quartz watches with LCD display and afterwards also the thinnest LCD wrist watch of all time. In the early 1990ties Citizen originated the premier series production of watchcases consisting of titanium. In addition to that, they designed the leadoff voice recognition watch which was another big milestone in their history. Beyond that the company was an outrider in developing dive watches for professional use. A highlight was the included bathometer - no one else was able to offer a similar unique function. Additional, Citizen is famous for its Eco-Drive collection of light powered wrist watches. Fuelled just by light, it doesn’t need any batteries. Designs reaching from dress to athletics (e.g. professional dive watches), Citizen has a collection for everybody and every occasion.
Read more about Citizen wristwatches
June 14, 2009 at 5:28 am · Filed under Jewelry Infos, Shopping Parlor
From pocket watch to a fashion accessory. What was once, in the earliest years of portable watches, considered to be unsuitable for men and only for women, has developed today into a fashion utensil that everyone has. In the meantime, the wristwatch is no longer only a tool to tell which time it is. It is a designer piece and can indicate much more than the time.
A great deal of mechanics in a small housing
The first verifiable portable timepiece was built in 1500. This was not a wristwatch, but more of a pocket watch. Through technical advance, which made it possible for people to house mechanics in an more and more smaller space, the needed pieces of the clockworks were able to be brought into a manageable form. In this way, the first pocket watch was born, which at the time was still the size of an egg.
The computerized wrist watch from Japan
A completely different watch came onto the market in the 1970’s from Japan, which had developed its own watch industry. The new wrist watch from Japan was no more set on a mechanical basis, but on a computerized control. This watch expanded its range of capacity quickly. The wristwatch no more just showed the time. The little timepiece on the wrist now also knew the date, the day of the week and even knew whether a leap year was involved.
The wristwatch as jewelry
Now, the wrist watch is no longer just a watch. The wristwatch has become a fashion accessory. Wristwatches come in all colors and shapes conceivable. One can also purchase harmonious watches from all fashion collection. The current watches are dominated by the correct fashion trends. Despite these different trends, there is something for every taste. The tiny watches, which require eyeglasses to tell the time, and the extravagant huge watches, which make it hard to walk upright. In any case, one thing is sure: science is still likely to make so much progress - that the wrist watch will be seen on the wrists of people for a long time, to answer the question as to what time it is.
April 14, 2009 at 8:15 am · Filed under Business Performance, Jewelry Infos, Shopping Parlor
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